Fractional CMO
A fractional CMO gives you a senior marketing leader for a fraction of a week and a fraction of the cost of a full time hire. Ali Sedighi, MBA, takes the CMO seat himself, sets the plan, owns the numbers and brings specialists from his team of more than thirty when the work needs hands.
What you leave with
A marketing function with a written plan, a weekly number you trust, and people doing the work without you chasing them.
Who it is for
- Owners still approving every ad, email and post themselves
- Companies with a marketing coordinator or agency but nobody senior setting priorities
- Investors who bought a BC business with no marketing leadership inside it
What we deliver
- A 90 day marketing plan with budget, channels, owners and targets
- A weekly scorecard covering leads, cost per lead, pipeline and revenue
- Positioning, offers and messaging any writer or designer can use
- A marketing team structure, hiring briefs and onboarding plans
- Monthly leadership reporting written for an owner, not a marketer
How it runs
01Audit
Two weeks inside your accounts, CRM, website and past campaigns to find what produces revenue and what quietly costs money.
02Plan
A 90 day plan with a budget you approve and one number per channel we will be judged on.
03Run
Ali chairs a weekly marketing meeting, assigns work to your people, our specialists or your agency, and clears blockers.
04Hand over
We hire or train your marketing lead, document the system and step back to an advisory seat.
Engagement and fees
Fractional Executive band, $25K to $60K per month depending on seat time and specialists involved. Three month minimum, outcome based, never hourly. A $499 Strategy Session is the usual first step. Every engagement is scoped after a call and confirmed in writing. See consultations and fees.
What a fractional CMO actually does each week
Most weeks look the same. Monday we review the scorecard and decide what changes. Midweek Ali works with your sales lead so marketing feeds the pipeline, not a vanity dashboard. Specialists from our team handle paid media, content, email, analytics and web work as needed, billed inside the engagement. Friday you get a short written update: what moved, what did not, what changes.
You keep final say on budget and brand. We bring the plan, the calendar and the number, and we take the arguments with vendors off your desk.
Fractional versus a full time hire
A full time CMO in Vancouver is an executive salary plus benefits, recruiting fees and a long ramp, and most companies under $30M do not have forty hours of CMO work a week. A fractional seat buys the judgement without the idle time.
The trade off is presence. A fractional CMO is not in your office every day, so the engagement only works if you give Ali authority over the marketing budget and a weekly meeting that happens whether or not you attend.
What to prepare before we start
Give us access to your website analytics, ad accounts, CRM and the last twelve months of marketing spend by month. If you have no CRM, say so, that is normal and we will set one up. Bring your gross margin by product or service line so marketing targets are tied to profit, not just lead volume.
The common mistake is treating the fractional CMO as another vendor to supervise. Treat the seat as part of your leadership team, invite us to the sales meeting, and the work compounds.
Industries where we run this most
Questions about this service
How many hours a week does a fractional CMO work?
Enough to run the function, not to fill a timesheet: a weekly leadership meeting, working sessions with your sales and marketing people, and our specialists' execution hours. We price by outcome and seat, never by the hour.
Does Ali personally take the seat?
Yes. Ali takes fractional CMO and CTO seats himself, attends every weekly meeting and owns the plan. Specialists from his team execute under his direction, and you meet the people doing the work.
Can you work with our existing agency?
Yes, and often that is the fastest path. We set the brief, the budget and the scorecard, and we judge the agency on results. If it is not producing, we tell you plainly.
What does a fractional CMO cost in British Columbia?
Our Fractional Executive band is $25K to $60K per month, priced on outcomes, with a three month minimum. Companies with proven demand doing $500K to $30M may also qualify for the Growth Partner program.
Tell us which seat is empty.
A 30-minute call with Ali about the business and the people running it. You leave knowing which role to fill first and whether fractional, outsourced or a hire is the right answer, whether or not we work together.