Real estate
Real estate businesses are built on one person's production, and when that person is you, the business cannot grow past your hours. We build the team around the producer: an operations lead, a marketing department, a database system that follows up automatically and processes that let you add agents without losing clients.
How the work gets done today
- Income is lumpy and follows the market, so overhead must flex
- Referrals and repeat business come from a database rarely worked systematically
- Top producers lose hours to paperwork an operations seat should own
- Marketing spend is often personal brand with no scorecard behind it
The moves we make
- Put an operations lead in place for transactions and client care
- Build the database system: segmented follow up, automated touchpoints, a visible pipeline
- Run marketing as a department with a lead scorecard for listings, buyers and referrals
- Write playbooks for listing launch, buyer onboarding and closing so the team repeats your standard
Seats usually missing
An operations or transaction lead who owns the paperwork and the calendar, a marketing lead who owns the listing launch and the database, and a sales systems owner who makes sure every lead and past client is followed up. The producer holds all three while trying to list and sell. Our team fills them on an outsourced basis, which fits a business where income moves with the market better than fixed payroll does. Licensed activities stay with licensed people. Everything around them is where we work.
Getting the producer out
First the coordination: showings, documents, deadlines and client updates go to an operations lead with a written process for each. Second the follow up: a database system that touches every past client and lead on a schedule, so the producer only talks to people ready to act. Third the marketing: listing launch, content and local presence run by a department against a calendar. The producer keeps listing presentations, negotiations and relationships, which is the work that pays and the work only they can do.
What to outsource first
The database and follow up system, because it turns existing relationships into appointments faster than any new marketing. Then the marketing department, so listing launches and brand content ship weekly without the producer writing them. Operations and playbooks come as the team grows and you add agents or staff. Ali founded Realty.Agency and vancouver.estate, so the team has direct experience in real estate marketing, and brokerage rules are always respected, with your managing broker and lawyer consulted on anything regulated before it is built.
Questions from real estate owners
Are you licensed in real estate?
No, and we do not need to be. We build the team, systems and marketing around licensed professionals. Anything requiring a licence, including trading services and advertising, stays with your brokerage and managing broker.
Can you help a developer's sales team?
Yes. Presales marketing, the database system and the cadence for a sales centre are the same work at larger scale. We coordinate with your licensed sales team.
How do you price this for a lumpy income?
Outsourced seats on an Advisory Retainer from $8K per month scale with the market, which fixed payroll cannot. Teams with proven demand may qualify for Growth Partner terms.
Tell us which seat is empty.
A 30-minute call with Ali about the business and the people running it. You leave knowing which role to fill first and whether fractional, outsourced or a hire is the right answer, whether or not we work together.